OLED77C9PUB

LG C9 77 inch Class 4K Smart OLED TV w/ AI ThinQ? (76.7'' Diag)

$4,299.99
$6,999.99
  • LG ThinQ AI | Google Assistant | Alexa
  • LG OLED Display
  • LG α9 Gen 2 Intelligent Processor
  • Dolby Vision | Dolby Atmos
  • Usually ships within 2 business days*
  • FREE Shipping

*Shipping options may vary by region.

LG C9 77 inch Class 4K Smart OLED TV w/ AI ThinQ? (76.7'' Diag)
$ 4,299.99

Bundle this TV with a qualifying sound bar and save up to $2001

LG SN11RG 7.1.4 Channel High Res Audio Sound Bar with Dolby Atmos?, Surround Speakers and Google Assistant Built-in

SN11RG
$1,599.99
$1,699.99

Home Entertainment Savings

NEW

LG SN10YG 5.1.2 Channel High Res Audio Sound Bar with Dolby Atmos? and Google Assistant Built-In

SN10YG
$1,199.99
$1,299.99

Home Entertainment Savings

LG SN9YG 5.1.2 Channel High Res Audio Sound Bar with Dolby Atmos? and Google Assistant Built-In

SN9YG
$899.99
$999.99

Home Entertainment Savings

There is no available product.

*NVIDIA G-SYNC compatible with RTX 20 and GTX 16 graphics card series.
*1ms response time is based on GtoG which means grey to grey.
*The input lag data is based on internal testing standards and is subject to change according to the measurement environment or specific device conditions.
*Service limited to certain languages. Some features require 3rd party service subscriptions. Google is a trademark of Google LLC.

AirPlay lets you do it all. Watch. Listen. Share.

AirPlay 2 lets you effortlessly share movies -including Dolby Vision titles-, TV shows, photos and more on your LG AI TV right from your iPhone, iPad or Mac. You can even play music on every LG AI TV and other AirPlay 2-compatible speakers in your home at the same time - all in sync.

AirPlay Lets You Do It All.
Watch. Listen. Share.

AirPlay 2 lets you play music on every LG OLED TV and other AirPlay 2- compatible speakers in your home at the same time or adjust volume in any room - all in sync.

Your Home. Under Your Control.

With the Home app and Siri, easily and securely control your LG OLED TV using your iPhone, iPad, Mac, Apple Watch, or HomePod.
*Some features may require 3rd party service subscription.
*Dolby Vision is a trademark of Dolby Laboratories. Dolby, Dolby Atmos and the double-D symbol are registered trademarks of Dolby Laboratories.
*Supports 5.1 and 2.0 configurations only. Wireless WiSA Transmitter? (such as the Axiim Link) required and sold separately.

CINEMATIC SOUND COMPLETES YOUR HOME THEATER

LG SN11RG 7.1.4 Channel High Res Audio Sound Bar with Dolby Atmos?, Surround Speakers and Google Assistant Built-in

SN11RG
$1,599.99
$1,699.99

Home Entertainment Savings

NEW

LG SN10YG 5.1.2 Channel High Res Audio Sound Bar with Dolby Atmos? and Google Assistant Built-In

SN10YG
$1,199.99
$1,299.99

Home Entertainment Savings

LG SN9YG 5.1.2 Channel High Res Audio Sound Bar with Dolby Atmos? and Google Assistant Built-In

SN9YG
$899.99
$999.99

Home Entertainment Savings

There is no available product.

PICTURE (PANEL)

    • Display Type
    • OLED
    • Display Resolution
    • 4K Ultra HD (3,840 x 2,160)
    • Wide Viewing Angle
    • Yes
    • Dimming Technology
    • Pixel Level Dimming

PICTURE (PROCESSING)

    • Picture Processor
    • α9 Gen 2 Intelligent Processor
    • HDR (High Dynamic Range)
    • 4K Cinema HDR (Dolby Vision?, HDR10, HLG), HDR Dynamic Tone Mapping Pro
    • Contrast
    • Object Depth Enhancer, Ultra Luminance Pro
    • Clarity
    • Quad Step Noise Reduction, Frequency Based Sharpness Enhancer
    • Color
    • Intense Color, Billion Rich Colors, Advanced Color Enhancer, True Color Accuracy Pro
    • Resolution Upscaler
    • 4K Upscaler

AI TV (ARTIFICIAL INTELLIGENCE)

    • LG ThinQ? AI
    • Yes
    • Google Assistant
    • Yes
    • Alexa Built-In
    • Yes
    • Google Home Compatible
    • Yes (Google Home device sold separately)
    • Amazon Alexa Compatible
    • Yes (Amazon Alexa device sold separately)
    • Intelligent Voice Recognition
    • Yes

SMART TV

    • Operating System
    • webOS
    • Magic Remote Control
    • Yes (Point, Click, Scroll, Voice)
    • Universal Remote Control
    • Yes (Auto Device Detection)
    • LG Content Store (App Store)
    • Yes
    • Full Web Browser
    • Yes

AUDIO

    • Speaker System
    • 2.2 Channel
    • Output Power
    • 40W (20W Woofer)
    • Dolby Atmos
    • Yes
    • WiSA Ready
    • Yes (Separate Dongle Purchase Required)
    • DTS Decoder
    • DTS-HD
    • Bluetooth Audio Playback
    • Yes
    • LG Sound Sync
    • Yes

CONNECTIVITY

    • Wi-Fi? Standard
    • Wi-Fi Certified 802.11ac
    • Bluetooth? Support
    • Version 5.0
    • IP Control
    • Yes
    • HDMI-CEC (Simplink)
    • Yes
    • TV Tuner
    • ATSC, Clear QAM
    • Smart Phone Connectivity
    • Yes
    • HDMI Input (HDCP 2.2)
    • 4 (1 rear, 3 side)
    • HDMI Audio Return Channel (ARC)
    • eARC (HDMI 2)
    • USB Ports (v 2.0)
    • 3 (2 rear, 1 side)
    • RF Connection Input (Antenna/Cable)
    • 1 (rear)
    • Composite Input (AV)
    • 1 (rear)
    • Ethernet Input
    • 1 (rear)
    • RS-232C Input (Mini Jack)
    • 1 (rear)
    • Digital Audio Output (Optical)
    • 1 (rear)

POWER

    • Power Supply (Voltage, Hz)
    • AC 120V, 50/60Hz
    • Standby Power Consumption
    • Under 0.5W

DIMENSIONS/WEIGHTS/UPC

    • TV Dimensions with Stand (WxHxD)
    • 67.8" x 41.2" x 10"
    • TV Dimensions without Stand (WxHxD)
    • 67.8" x 39" x 2.2"
    • Packaging Dimensions (WxHxD)
    • 74.6" x 44.5" x 11.2"
    • TV Weight with Stand
    • 74.5 lbs
    • TV Weight without Stand
    • 65.9 lbs
    • Packaging Weight
    • 101.9 lbs
    • VESA Mounting (W x H)
    • 400 x 200
    • UPC
    • 719192629851

ACCESSORIES INCLUDED

    • Remote
    • Magic Remote Included
    • Remote Control Battery
    • Yes
    • Power Cable
    • Yes
    • Quick Start Guide
    • Yes
    • E-Manual
    • Yes

WARRANTY

    • Limited Warranty
    • 1 Year Parts & Labor

What people are saying

Rated 5 out of 5 by from My second LG OLED, I love it! I bought this to go with the next generation of video game consoles and even though they aren't out yet I just know that they're going to look great on this TV. The Xbox One X and PS4 Pro look absolutely amazing on this TV! I have also connected my PC to it and the G-Sync works perfect! The only "complaint" that I have is that there is no AMD Freesync. LG if you see this, please add it in a future firmware update! It would be much appreciated to say the least!
Date published: 2020-07-08
Rated 4 out of 5 by from AMD FreeSync support please I bought this product and I would really love AMD FreeSync support to be brought to this model
Date published: 2020-07-08
Rated 3 out of 5 by from Beautiful Picture BUT NOT WiSA compatible! I went out of my way to buy the c9 model because LG's website said it was WiSA compatible. Silly me. I bought the C9 at Costco. Apparently they are selling this inferior AUA version, which does not have WiSA
Date published: 2020-06-25
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BUY DIRECTLY FROM LG

OLED77C9PUB
SALE : $4,299.99
$6,999.99
In Stock
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  • Usually ships within 2 business days*
  • FREE Shipping

*Shipping options may vary by region.

ASK & ANSWER

Ask your questions. Share your answers.
Please review the detailed product information and help guides in the
Product Support section for this product prior to posting a question.

What are the dimensions of the stand and how much clearance is there between the ground and the bottom of the screen

Asked by: macky10491
The stand for the LG C9 65 inch Class 4K Smart OLED TV w/ AI ThinQ® (64.5'' Diag), Model # OLED65C9PUA has a footprint of 39.3" x 9.9". The clearance between the ground and the bottom of the screen will depend on the height of the surface from the ground that the TV is installed on...^IFV
Answered by: Ivanf
Date published: 2020-07-08

There is a version of this TV sold at Costco. Is the only difference between this TV (OLED55C9PUA) and the Costco one (OLED55CXAUA.AUS) is that the Costco model has a α9 Gen 3 AI processor 4K instead of a Gen 2 processor? Do you offer a Gen 3 unit here?

Asked by: melrowgo
The LG C9 55 inch Class 4K Smart OLED TV w/ AI ThinQ® (54.6'' Diag), Model # OLED55C9PUA is a 2019 model and all 2019 LG OLED models except for the LG B9 series OLEDs use the LG α9 Gen 2 Intelligent Processor. The LG CX 55 inch Class 4K Smart OLED TV w/ AI ThinQ® (54.6'' Diag), Model # OLED55CXAUA or Model # OLED55CXPUA are 2020 models and again, all 2020 LG OLEDs except for the LG BX series use the α9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro. If you are looking for a TV with the α9 Gen 3 AI Processor 4K with AI Picture Pro/Sound Pro, you will need to purchase a 2020 LG OLED other than the BX series which uses LG's α7 Gen 3 Processor 4K with AI Picture & AI Sound...^IFV
Answered by: Ivanf
Date published: 2020-07-02

can you tell me the exact size of the base on the 77" oled I need it to fit on a certain piece of furniture

Asked by: Poppy 70
The base for the LG C9 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag), Model # OLED77C9PUB has a width of 46.8" and a depth of 10"...^IFV
Answered by: Ivanf
Date published: 2020-04-29

Which connection is faster - ethernet or WiFi?

Asked by: jim22
Ethernet is just plain faster than Wi-Fi—there’s no getting around that fact. But the real-world differences are smaller than you might think. Wi-Fi has gotten significantly faster over the last few years, thanks to new standards like 802.11ac and 802.11n, which offer maximum speeds of 866.7 Mb/s and 150 Mb/s, respectively. Even though this is a maximum speed for all your wireless devices to share (and you likely won’t get those speeds in the real world), Wi-Fi has become good enough to handle most of our daily tasks.Keep in mind that the speed of your Internet connection is the bottleneck for activities involving the Internet. If your Internet speed is significantly lower than whatever type of connection you’re using, upping the speed of that connection won’t matter much. Ethernet will, however, affect the speed between devices on your network so if want to transfer files as fast as possible between two computers in the house, Ethernet will be faster than Wi-Fi. Your Internet connection isn’t involved in this, so it’s all up to the maximum speeds your local network hardware can provide...^IFV
Answered by: Ivanf
Date published: 2020-04-24

whats the difference between thes two models LG OLED65C9PUA 65 and LG C9 SERIES OLED65C9AUA

Asked by: chillwill9
The difference is that the LG C9 65 inch Class 4K Smart OLED TV w/ AI ThinQ® (64.5'' Diag), Model # OLED65C9AUA is not WiSA Ready whereas Model # OLED65C9PUA is WiSA Ready and the TVs are sold through different retailers...^IFV
Answered by: Ivanf
Date published: 2020-04-08

Where can I find compatible headphones for this TV and what Headphones are compatible? 

Asked by: Irvrich
The LG C9 65 inch Class 4K Smart OLED TV w/ AI ThinQ® (64.5'' Diag), Model # OLED65C9PUA is a Bluetooth (ver. 5.0) enabled TV that can be paired with most, if not all Bluetooth headphones, regardless of brand or manufacturer...^IFV
Answered by: Ivanf
Date published: 2020-04-13

What is the difference between OLED77C9PUB and OLED77C9P?

Asked by: Roolax45
There is no a difference. The full model number for the LG C9 77 inch Class 4K Smart OLED TV w/ AI ThinQ® (76.7'' Diag) is Model # OLED77C9PUB. When you see OLED77C9P, that is a truncated model number...^IFV
Answered by: Ivanf
Date published: 2020-03-27

I watch CNBC for 3-4 hours a day (now that I'm working from home) and other mixed content for 1-2 hours a day. Should I be concerned about burn in?

Asked by: Cmartink
If you are concerned about image retention or burn-in on the LG C9 55 inch Class 4K Smart OLED TV w/ AI ThinQ® (54.6'' Diag), Model # OLED55C9PUA, then be sure to change the channels to programming that does not have static logos or static ticker tapes every so often. Watching for 3-4 hours a day should not be an issue if you don't have the contrast turned up to max and the images showing on permanently the screen. You also have the Logo Luminance Adjustment in the OLED Panel Settings that you can use to adjust the luminance of static images such as logos within content to correct potential picture quality issues...^IFV
Answered by: Ivanf
Date published: 2020-03-23
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