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Last Updated: June 26, 2019

This privacy policy applies only to the websites and services controlled by LG Electronics USA Inc. ("LGEUS") where this privacy policy is posted or referenced and to information collected via customer services calls to the LGEUS or an LGEUS affiliate call center and through product registration cards (collectively, the "Sites"). This privacy policy does not pertain to other information that is collected offline or to information that is posted or provided by third parties.

Please note the arbitration provision set forth below, which may, except where and to the extent prohibited by law require you to arbitrate any claims you may have against LGEUS on an individual basis. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED OR REPRESENTATIVE CAPACITY.

A. Information Collected

This privacy policy applies only to information collected on the Sites and does not apply to information collected by LGEUS through any other means, including data collected directly from LG devices.

We collect two types of information from visitors to the Sites: (1) Personally Identifiable Information; and (2) Non- Personally Identifiable Information.

  • (1) Personally Identifiable Information

    "Personally Identifiable Information" is information that identifies, relates to, or could reasonably be linked to—directly or indirectly—you personally or your household, such as your name, address, telephone number, email address, or company name. LGEUS collects and stores the Personally Identifiable Information that you have provided to us. “Non Personally Identifiable Information” is any information that does not identify you personally, such as aggregated information or technical information. Here are the ways in which we may collect information on the Sites:

    We may collect your first and last name and product or service details if you contact us with a question related to our products or services; We may collect your first and last name, mailing address and billing information if you purchase a product or service on the Sites; We may collect registration details about a product or any hardware that you purchase from LGEUS and this information may be tied to your name and mailing address; We may collect your first and last name, mailing information, email address and billing information if you download information from a Site; We may collect your name, email address or phone number if you contact us with a question; We may collect your first and last name, date of birth and email address if you choose to participate in a contest or sweepstakes; We may collect your name and mobile phone number if you consent to receive autodialed and/or pre-recorded telemarketing messages from or on behalf of us at your mobile number. We may collect your name and mobile phone number if you consent to receive SMS/MMS messages from or on behalf of us at your mobile number; We may collect your IP address, a number that lets computers attached to the Internet know where to send you data, such as the webpages you view; and/or We may collect registration information or other details about your product or service. Unless this information is tied to your name or address, it is not considered personally identifiable.

B. Cookies and Other Similar Technologies

A "cookie" is a small text file that may be used to collect information about your activity on the Sites. For example, when someone visits a page within the Sites, a cookie is placed on the user's machine (if the user accepts cookies) or is read if the user has visited the Sites previously. Cookies may also be used to track users across the Web. We use the information we collect from cookies for marketing and product planning purposes. Collected data may also be shared, in aggregate form, with third-parties (e.g., dealers, marketers, and distributors). Different cookies are used to perform different functions, which we explain below:

Essential – Some cookies are essential in order to enable you to move around the Sites and use their features, such as accessing secure areas of the Sites. Without these cookies, we cannot enable appropriate content based on the type of device you are using.

Browsing and Functionality – These cookies remember choices you make on the Sites. For example, when you return to the Sites, these cookies help remember your preferences, such as language preferences.

Analytics – These cookies collect information about how you use the Sites, for instance which pages you go to most often, and if you get any error messages. In particular, we use Google Analytics to help us measure how you interact with the Sites and to improve user experience. To learn more about Google Analytics privacy practices and opt-out mechanisms, please visit the Google Analytics Security and Privacy Principles page at Google Also provides a complete privacy policy and instructions on opting-out of Google Analytics at

Targeted Advertising – Third parties, such as Google and Facebook, may use cookies and other similar technologies like pixels to collect or receive information from the Sites and elsewhere on the Internet and use that information to provide you with targeted ads. These cookies may also be used to limit the number of times you see an advertisement as well as help measure the effectiveness of an advertising campaign. If you would like to opt-out of such advertising practices on the particular device on which you are accessing this privacy policy, please go to

We do not currently honor any “do-not-track” signal sent by browsers. However, you may opt-out of targeted advertising from National Advertising Initiative members by visiting If you are using an iOS device, you may opt out of tracking for advertising purposes by clicking on Settings → Privacy → Advertising → Limit Ad Tracking. If you are using an Android device, you may opt out of tracking for advertising purposes by going to Settings → Google Settings → Ads → Enable “Opt out of Ads Personalization.”

You may also set most browsers to notify you if you receive a cookie, or you may choose to block cookies with your browser, but if you do, you may not be able to take advantage of the personalized features enjoyed by other users to our Sites. Additionally, some of the cookies we use may be flash cookies or Adobe cookies. While they are harmless, they may contain Non-Personally Identifiable Information and depending on your browser these cookies may not normally be deleted when your cookies are deleted. Please check your browser to determine where these types of cookies are stored and how they may be deleted.

–We also use "web beacons," which are tiny graphics with a unique identifier, similar in function to cookies, and are used to allow us to count users who have visited certain pages of the Sites and to help determine the effectiveness of promotional or advertising campaigns. When used in HTML-formatted email messages, web beacons can tell the sender whether and when the email has been opened. In contrast to cookies, which are stored on a user's computer hard drive, web beacons are embedded invisibly on web pages.

C. Use of Information Collected Via the Sites

We use information that is collected on these Sites primarily for the following purposes:
To deliver services;
To alert you to special offers, updated information and other new products or services from LGEUS, or other third parties, or to forward promotional materials to you;
To complete a transaction or service requested by you;
To fulfill the terms of a promotion;
To ensure the Sites are relevant to your needs;
To help us create and publish content most relevant to you;
To notify you about a material change to this privacy policy or the Terms of Use Agreement, if necessary;
To allow you access to limited-entry areas of the Sites; and
To contact you in response to sign up forms such as Contact Us or other inquiry.

D. Sharing and Disclosure of Information

We may share or disclose your Personally Identifiable Information in the following instances:

To fulfill a service to you. For example, if you purchase or download an item from a site, we may share your Personally Identifiable Information in order to provide the item to you. In addition, if you email us a question, we may use your email address to process your request and respond to your question. In addition, if you purchase a product via the Sites, we may need to share your data with third parties in order to have that product delivered to you and installed as you requested. Also, if you are entering a sweepstakes or contest, we may use your Personally Identifiable Information in order to fulfill the terms of that promotion.

To our parent company, subsidiaries and affiliates in order to better serve you. LGEUS may have to share your data with these parties in order to provide you with services that have been requested by you, or so that we can ensure our services and products are meeting your needs. For example, in some instances LGEUS may be required to transfer your data to our parent company in Korea in order to provide you with a product or service requested by you.

To strategic partners, agents, third party marketers or other unaffiliated parties who are offering products or services that we believe may be of interest to you. These parties may use your Personally Identifiable Information to contact you with an offer or advertisement related to a product or service.

To unaffiliated third-party service providers, agents or independent contractors who help us maintain our Sites and provide other administrative services to us (including, but not limited to, order processing and fulfillment, providing customer service, maintaining and analyzing data, sending customer communications on LGEUS's behalf, and entry collection, winner selection and prize fulfillment for contests, sweepstakes and other promotions). These third-party service providers include Registria, a company that provides customer related management and marketing services to us and has access to your Personally Identifiable Information for that purpose. We seek to ensure that these unaffiliated third parties will not use the Personally Identifiable Information for any other purpose than to provide the administrative services for which they are responsible.

To complete your purchase. If you choose to make a purchase on the Sites, we may collect from you your credit card number, billing address and other information related to such purchase, and we may use such collected information in order to fulfill your purchase. We may also provide such information, or other Personally Identifiable Information provided by you, to unaffiliated third parties as necessary to complete your purchase (for example, to process your credit card).

To comply with the law or in the good faith belief that such action is necessary in order to conform to the requirements of law or comply with legal process served on us, protect and defend our rights or property, including the rights and property of LGEUS or act in urgent circumstances to protect the personal safety of our end users.

To third parties as part of any corporate reorganization process including, but not limited to, mergers, acquisitions, and sales of all or substantially all of our assets.

To track and analyze non-identifying and aggregate usage and volume statistical information from our visitors and customers and provide such information to third parties.

To protect against potential fraud, we may verify with third parties the information collected from these Sites. In the course of such verification, we may receive Personally Identifiable Information about you from such services. In particular, if you use a credit card or debit card to purchase services with us, we may use card authorization and fraud screening services to verify that your card information and address matches the information that you supplied to us, and that the card has not been reported as lost or stolen.

E. SMS Users

For customers who agreed to SMS messaging from LG, you will receive a minimum of four SMS messages. Although all LG alerts and promotions are complimentary, Message & Data rates may apply. Depending on your text plan, you may be charged by your carrier. By enrolling in this service, you certify that you are over 18 years of age and (a) you are the account holder or (b) you have the account holder's permission to do so. Content is not available on all carriers: The service is available AT&T, Sprint, Boost, Verizon Wireless, U.S. Cellular?, T-Mobile? & MetroPCS. SMS Messaging is not compatible with all cell phone models. As mobile access and text message delivery is subject to your mobile carrier network availability, such access and delivery is not guaranteed. LG is not responsible for any delays upon sending or receiving text messages. You may opt out of text delivery at any time by texting STOP.

F. Collection and Use of Information from Children Under the Age of 13

LGEUS does not knowingly collect or solicit Personally Identifiable Information from anyone under the age of 13 or knowingly allow such persons to use the Sites. If you are under 13 please do not attempt to register on the Sites or send us any Personally Identifiable Information.

G. International Transfer of Information

We are a U.S.-based company. If you choose to provide us with Personally Identifiable Information, LGEUS may transfer that information to its affiliates and subsidiaries or to other third parties, across borders, and from your country or jurisdiction to other countries or jurisdictions around the world. If you are visiting from Asia or the European Union or other regions with laws governing data collection and use that may differ from U.S. law, please note that you are transferring your Personally Identifiable Information to the United States which does not have the same data protection laws as those countries and by providing your Personally Identifiable Information you consent to:
the use of your Personally Identifiable Information for the uses identified above in accordance with this privacy policy; and
the transfer of your Personally Identifiable Information to the United States as indicated above, in accordance with applicable law.

H. Opt-Out and Additional Rights

From time to time, we communicate with users who subscribe to our services via email or text message. For example, we may use your email address to confirm your request, to send you notice of payments, to send you information about changes to our products and services, and to send notices and other disclosures as required by law. Generally, users cannot opt-out of these communications, but they will be primarily informational in nature rather than promotional and you have consented to receiving such e-mails by providing your email address. Where you have provided your mobile phone number to receive text message alerts, you consent to receive SMS/MMS and/or autodialed and/or pre-recorded telemarketing messages from or on behalf of us at the mobile number that you provided at sign-up. You understand that consent to receiving messages on your mobile device is not a condition of purchase.

However, we provide you the opportunity to exercise an opt-out choice if you do not want to receive other types of communication from us, such as emails or updates from us regarding new services and products offered on the Sites. For e-mails, the opt-out choice may be exercised by ticking or un-ticking the appropriate box if such checkbox is available at the points where Personally Identifiable Information is collected or by contacting us. We will process your unsubscribe as soon as possible, but please be aware that in some circumstances you may receive a few more messages until the unsubscribe is processed. You also may opt-out of receiving such emails by clicking on the "unsubscribe" link within the text of the email. For text messages, should you choose to “unsubscribe” or stop receiving such messages, you can contact us directly at or reply with the message “STOP” to a message after it is received. Further, you hereby confirm consent to receiving a confirmatory message in response to your STOP request. Message and data rates may apply.

You have the following additional rights:

  • • You have the right to request information about the categories and specific pieces of Personally Identifiable Information we have collected about you, as well as the categories of sources from which such information is collected, the purpose for collecting such information, and the categories of third parties with whom we share such information.
  • • You have the right to request information about our sale or disclosure for business purposes of your personal information to third parties.
  • • You have the right to opt out of the sale of your Personally Identifiable Information to third parties. You can exercise this right through the “Do Not Sell My Personal Information” link in the footer of our Site, when such link becomes available on January 1, 2020.
  • • You have the right to request the deletion of your Personally Identifiable Information.
  • • You have the right to not be discriminated against for exercising any of these rights.
If you would like to exercise one or more of the rights above, please contact us at

I. Forums, Chat Rooms and Other Public Posting Areas

Please note that any information you include in a message you post to any product review board, chat room, forum or other public posting area is available to anyone with Internet access. If you don't want people to know your e-mail address, for example, don't include it in any message you post publicly. WE ARE NOT RESPONSIBLE FOR THE USE BY OTHERS OF THE INFORMATION THAT YOU DISCLOSE IN PUBLIC POSTING AREAS.

J. Third Party Web Sites

This privacy policy applies solely to information collected on the Sites. The Sites may contain links to other web sites. We are not responsible for the privacy practices or the content of these other web sites.

With respect to purchase transactions through the commerce solution which is accessible through the Sites, end users may be required to provide Personally Identifiable Information (including credit card information) directly to a third party retailer in connection with the sale of products through the Sites, and any information so disclosed to such third party shall be governed by such third party’s privacy policy.

K. Assignment

In the event that all or part of our assets are sold or acquired by another party, or in the event of a merger, you grant us the right to assign the Personally Identifiable and Non-Personally Identifiable Information collected via the Sites.

L. Changes to this Privacy Policy

We reserve the right to change this privacy policy from time to time in our sole discretion. When we do, we will also revise the "last update" date at the bottom of this privacy policy. If material changes are made to the privacy policy, we will notify you by placing a prominent notice on the Sites and via email at the email address we have on file for you. We encourage you to periodically review this privacy policy to keep up to date on how we are handling your Personally Identifiable Information.

M. Security

We make reasonable efforts to ensure security on our systems, however, no data transmissions over the Internet can be guaranteed to be 100% secure. Consequently, we cannot ensure or warrant the security of any information you transmit to us and you understand that any information that you transfer to LGEUS is done at your own risk.

If we learn of a security systems breach we may attempt to notify you electronically so that you can take appropriate protective steps. By using these Sites or providing Personally Identifiable Information to us you agree that we can communicate with you electronically regarding security, privacy and administrative issues relating to your use of these Sites. We may post a notice on our Sites if a security breach occurs. We may also send an email to you at the email address you have provided to us in these circumstances. Depending on where you live, you may have a legal right to receive notice of a security breach in writing.

N. Dispute Resolution and Agreement to Arbitrate

Except where and to the extent prohibited by law, by using the Sites, you and we agree that, if there is any controversy, claim, action, or dispute arising out of or related to your use of the Sites or the breach, enforcement, interpretation, or validity of this privacy policy or any part of it (“Dispute”), both parties shall first try in good faith to settle such Dispute by providing written notice to the other party describing the facts and circumstances of the Dispute and allowing the receiving party thirty (30) days in which to respond to or settle the Dispute. Notice shall be sent to:

  • • Us, at LG Electronics USA, Inc., 111 Sylvan Avenue, Englewood Cliffs, NJ 07632 or
  • • You, at the address we have on file for you.

Both you and we agree that this dispute resolution procedure is a condition precedent that must be satisfied before initiating any litigation or filing any claim against the other party. IF ANY DISPUTE CANNOT BE RESOLVED BY THE ABOVE DISPUTE RESOLUTION PROCEDURE, YOU AGREE THAT THE SOLE AND EXCLUSIVE JURISDICTION FOR SUCH DISPUTE WILL BE DECIDED BY BINDING ARBITRATION ON AN INDIVIDUAL BASIS. ARBITRATION ON AN INDIVIDUAL BASIS MEANS THAT YOU WILL NOT HAVE, AND YOU WAIVE, THE RIGHT FOR A JUDGE OR JURY TO DECIDE YOUR CLAIMS, AND THAT YOU MAY NOT PROCEED IN A CLASS, CONSOLIDATED, OR REPRESENTATIVE CAPACITY. Other rights that you and we would otherwise have in court will not be available or will be more limited in arbitration, including discovery and appeal rights. All such disputes shall be exclusively submitted to JAMS ( for binding arbitration under its rules then in effect, before one arbitrator to be mutually agreed upon by both parties.

The arbitrator, and not any federal, state, or local court or agency, shall have exclusive authority to resolve any dispute arising under or relating to the interpretation, applicability, enforceability, or formation of this privacy policy, including any claim that all or any part of this privacy policy is void or voidable.

O. Governing Law / Venue / Forum

This privacy policy shall be governed by the laws of the State of New Jersey and by the federal laws of the United States, excluding their conflicts of laws provisions. All disputes, controversies and disagreements between the parties arising out of or related to this privacy policy shall be exclusively submitted for, resolved and finally settled by, binding arbitration. The arbitration shall be conducted by three (3) arbitrators exclusively in Bergen County, NJ, in accordance with the Commercial Arbitration Rules of the American Arbitration Association. The Parties waive any objection that might be made on the ground that such venue may be in an inconvenient forum.

P. Contacting LGEUS

If you have any questions about this privacy policy or our privacy practices, please contact us at []. All information you provide in any written communication will also be covered by this policy.

Q. Your California Privacy Rights

Beginning on January 1, 2005, California Civil Code Section 1798.83 permits our visitors who are California residents to request certain information regarding LGEUS's disclosure of Personally Identifiable Information to third parties for their direct marketing purposes. To make such a request, please contact us:

LG Electronics USA, Inc.
111 Sylvan Avenue
Englewood Cliffs, NJ 07632

Additionally, if you are a California resident under age 18 and are a registered user of any of the Sites, then you may request that we remove any submission you publicly posted on or in the Sites. To request removal of a submission, please send an email with a detailed description of the specific submission to You also may be able to log in to your account and delete your own submission. LGEUS reserves the right to request that you provide information that will enable us to confirm that the Submission that you want removed was created and posted by you.

LGEUS will make a good faith effort to delete or remove your submission from public view as soon as reasonably practicable. Please note, however, that your request that we delete your submission does not ensure complete or comprehensive removal of your submission. Your submission may remain on backup media, cached or otherwise retained by LGEUS for administrative or legal purposes or your submission may remain publicly available if you or someone else has forwarded or re-posted your submission on another website or service prior to its deletion. LGEUS may be required by law to not remove or allow removal of your submission.